BNP Paribas Enhances its Responsible Commitments • Magnum Photographers

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BNP Paribas Enhances its Responsible Commitments

Jonas Bendiksen and Alex Majoli create stories of entrepreneurs whose businesses have thrived thanks to BNP Paribas microcredit

Magnum Photographers

Jonas Bendiksen Microcredit. Paul Eckman, farmer. Isle d'Arz, Brittany, France. 2012. © Jonas Bendiksen | Magnum Photos
Jonas Bendiksen Microcredit. Paul Eckman, farmer. Isle d'Arz, Brittany, France. 2012. © Jonas Bendiksen | Magnum Photos
Alex Majoli Microcredit. Aissatel Amet, jewelery designer and digital art. Paris, France. 2012. © Alex Majoli | Magnum Photos
Alex Majoli Microcredit. Aissatel Amet , jewelery designer and digital art. Paris, France. 2012. © Alex Majoli | Magnum Photos
Alex Majoli Microcredit. Heritier Luwawa, green cleaning. Paris, France. 2012. © Alex Majoli | Magnum Photos
Alex Majoli Microcredit. Heritier Luwawa , green cleaning. Paris, France. 2012. © Alex Majoli | Magnum Photos
Alex Majoli Microcredit. Kadi Gargar, fashion designer, jewelry designer, visual artist. Paris, France. 2012. © Alex Majoli | Magnum Photos
Alex Majoli Microcredit. Kadi Gargar , fashion designer, jewelry designer, visual artist. Paris, France. 2012. © Alex Majoli | Magnum Photos
Alex Majoli Microcredit. Michel Mothmora, butcher and Caribbean caterer. Paris, France. 2012. © Alex Majoli | Magnum Photos
Alex Majoli Microcredit. Michel Mothmora, butcher and Caribbean caterer. Paris, France. 2012. © Alex Majoli | Magnum Photos
Jonas Bendiksen Microcredit. Marie-France Louchart, proprietor of an aquarium fish business that she runs from her apartment. Lens, France. 2012. © Jonas Bendiksen | Magnum Photos
Jonas Bendiksen Microcredit. Marie-France Louchart, proprietor of an aquarium fish business that she runs from her apartment. Lens, France. 2012. © Jonas Bendiksen | Magnum Photos
Alex Majoli Microcredit. Julien Poliy, artist, passionate about the street art. Paris, France. 2012. © Alex Majoli | Magnum Photos
Alex Majoli Microcredit. Julien Poliy, artist, passionate about the street art. Paris, France. 2012. © Alex Majoli | Magnum Photos
Alex Majoli Microcredit. Christine Andreoli, snail farmer. Paris, France. 2012. © Alex Majoli | Magnum Photos
Alex Majoli Microcredit. Christine Andreoli, snail farmer. Paris, France. 2012. © Alex Majoli | Magnum Photos
Jonas Bendiksen Microcredit. Jean-Pierre Gestin, owner of JP Cycles, a bicycle repair and retail shop in Paris. Paris, France. 2012. © Jonas Bendiksen | Magnum Photos
Jonas Bendiksen Microcredit. Jean-Pierre Gestin, owner of JP Cycles, a bicycle repair and retail shop in Paris. Paris, France. 2012. © Jonas Bendiksen | Magnum Photos
Alex Majoli Microcredit. Nadia Fanzar, phone shop. Paris, France. 2012. © Alex Majoli | Magnum Photos
Alex Majoli Microcredit. Nadia Fanzar, phone shop. Paris, France. 2012. © Alex Majoli | Magnum Photos
Alex Majoli Microcredit. Alain Ribaut seller of organic wines. Paris, France. 2012. © Alex Majoli | Magnum Photos
Alex Majoli Microcredit. Alain Ribaut seller of organic wines. Paris, France. 2012. © Alex Majoli | Magnum Photos

BNP Paribas demonstrates its strong implication in assuring the well-being of society, thanks to projects that extend their banking enterprises as well as their support of the real economy.

Magnum photographers were commissioned to create stories of entrepreneurs who do not have access to typical bank credit, but nonetheless carried out their projects thanks to microcredit.

Alex Majoli chose to use both front and back views of the entrepreneurs, with each photograph including a symbolic object in relation to the subject’s job or private life. Each portrait is presented with a written text and a sound recording of each of the entrepreneurs about their journeys.

Jonas Bendiksen chose to combine photography, sound, and video to allow us to experience their daily lives, through three 3D multimedia installations, each a few minutes long, and were projected on four screens inside a yurt.

These photographic missions gave rise to a free, illuminated exhibition in Paris, accessible day and night so as to reach the broadest possible audience.