Celebrating 150 Years of Reda's Luxury Wool Production • Magnum Photos

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Fashion

Celebrating 150 Years of Reda’s Luxury Wool Production

Five commissioned Magnum photographers documented the various stages of Reda's wool production, from sheep farms in Australia, processing factories in Italy, to the people who have worked in the industry over the years

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Bookcover. Reda 150. 2014Book published for Reda's 150th anniversary.Containing photos by Olivia Arthur, Alex Majoli, Paolo Pellegrin, Gueorgui Pinkhassov and Mark Power.(case cover - limi (...)
Alex Majoli Close to Walcha. Child in a farmhouse. Australia. 2014. © Alex Majoli | Magnum Photos
Alex Majoli A sheep farmer shove the sheep at shearing. Close to Uralla, Kentucky, Australia. 2014. © Alex Majoli | Magnum Photos
Alex Majoli Farmer. Close to Walcha, Australia. 2014. © Alex Majoli | Magnum Photos
Alex Majoli Sheep farmer. Farm near Uralla, Kentucky, Australia. 2014. © Alex Majoli | Magnum Photos
Olivia Arthur Wool combining factory. Romagnano Sesia, Novara, Piedmont, Italy. 2014. © Olivia Arthur | Magnum Photos
Olivia Arthur Wool production factory. Biella, Valle Mosso, Piedmont, Italy. 2014. © Olivia Arthur | Magnum Photos
Olivia Arthur Valle Mosso, Biella, Piedmont, Italy. 2014. Wool production factory. © Olivia Arthur | Magnum Photos
Paolo Pellegrin Lake Benmore. New Zealand. 2014. © Paolo Pellegrin | Magnum Photos
Paolo Pellegrin Otamatapaio Station, Omarama, NewvZealand. 2014. © Paolo Pellegrin | Magnum Photos
Paolo Pellegrin Central Otago. New Zealand. 2014. © Paolo Pellegrin | Magnum Photos
Gueorgui Pinkhassov Wool factory. Valle Mosso, Biella, Piedmont, Italy. 2014. © Gueorgui Pinkhassov | Magnum Photos
Gueorgui Pinkhassov Valle Mosso, Biella Piedmont, Italy. 2014. Wool factory. © Gueorgui Pinkhassov | Magnum Photos
Mark Power Wool Production. Reda Factory. Making fine woollen fabrics since 1865. Valle Mosso. Biella, Piedmont, Italy. June 2014. © Mark Power | Magnum Photos
Mark Power Wool Production. Reda Factory, making fine woollen fabrics since 1865. Valle Mosso, Biella, Piedmont, Italy. June, 2014. © Mark Power | Magnum Photos
Gueorgui Pinkhassov Reda's booth at the international textile fair Milano Unica. Milan, Lombardy, Italy. 2014. © Gueorgui Pinkhassov | Magnum Photos
Mark Power Wool Production. Reda Factory.Making fine woollen fabrics since 1865. Valle Mosso, Biella, Piedmont, Italy. June 2014. © Mark Power | Magnum Photos
Mark Power Wool Production. Reda Factory has been making fine woollen fabrics since 1865. Romagnano., Novare, Piedmont, Italy. June 2014. © Mark Power | Magnum Photos
Mark Power Wool Production. Reda Factory has been making fine woollen fabrics since 1865. Romagnano., Novare, Piedmont, Italy. June 2014. © Mark Power | Magnum Photos

To celebrate Reda’s 150th birthday, the luxury Italian wool manufacturer wished to document the different facets of its industry. To do so, they commissioned Magnum photographers Olivia Arthur, Alex Majoli, Paolo Pellegrin, Gueorgui Pinkhassov and Mark Power. Each photographer focused on one of the many aspects of such a unique entity and utilized their own approach and sentiment to their images.

The resulting collections explore the farms and landscapes of Australia and New Zealand, the interaction between the human hand and the machine during industrial wool processing in Italy, the business strategies needed to secure a prime position in the international fabric market and lastly the individuals who make up Reda’s identity.

The photographs were showcased in a traveling exhibition and also published in a book that was launched simultaneously.