Boston Consulting Group: Now is the Time
In partnership with The Boston Consulting Group and designers Kram/Weisshaar, five Magnum photographers explored the significant societal changes that will impact the world in the next 20 years
To celebrate its 50th anniversary, the Boston Consulting Group has partnered with Magnum Photos and designers Kram/Weisshaar to create a cutting-edge exhibition.
Rather than looking inward, BCG has asked the photographers to engage in a collaborative effort to interpret and translate its game-changing program – five sets of actions for companies in an age of economic restructuring and rising uncertainty – into an impression of the fundamental societal shifts that will impact our collective future.
The exhibition seeks to provide insight into five massive changes that will transform the world over the next 20 years. These changes include; the explosive growth of the middle class in the developing world, the rapid increase in the number of people acquiring postsecondary degrees, the vast changes in the use of resources worldwide, the continuing acceleration of digital and physical connectivity, and the dramatic rise of market and societal turbulence.
Five Magnum photographers, Alessandra Sanguinetti, Alex Majoli, Jonas Bendiksen, Olivia Arthur and Gueorgui Pinkhassov, documented the personal, human impact of these conditions in ten locations on five continents.
The work is presented as an innovative exhibition called Now is the Time, including audiovisual and data animations, a catalogue with interpretative essays and a HTML 5 application. Visit the nittapp site to find out more.