Society

Common Sense

Martin Parr takes a candid look at our everyday excess and social stereotypes to reveal our connection to global consumer culture

Martin Parr

Martin Parr | Common Sense Benidorm, Spain. 1997. © Martin Parr | Magnum Photos
Martin Parr | Common Sense Bangkok, Thailand. 1998. © Martin Parr | Magnum Photos
Martin Parr | Common Sense Dorset, England. 1996. © Martin Parr | Magnum Photos
Martin Parr | Common Sense Sand Bay, England. 1997. © Martin Parr | Magnum Photos
Martin Parr | Common Sense Benidorm, Spain. 1997. © Martin Parr | Magnum Photos
Martin Parr | Common Sense Zurich, Switzerland. 1997. © Martin Parr | Magnum Photos
Martin Parr | Common Sense Zurich, Switzerland. 1997. © Martin Parr | Magnum Photos
Martin Parr | Common Sense The Netherlands. 1997. © Martin Parr | Magnum Photos
Martin Parr | Common Sense Love cakes. Florida, USA. 1998 © Martin Parr | Magnum Photos

From kitsch to grotesque, Common Sense documents modern consumerist culture. These vivid and often lurid photographs are both funny and sad, taking a forensic look at everyday items. A smorgasbord of over-the-top visuals, highlighting everything from tacky clothes and jewelry to different kinds of junk food.

Stay in touch
Monthly updates on the latest assignments, photographer projects and collaborations with brands.
Know when our quarterly 7-day square print sale is coming.
Learn about online and offline exhibitions, photography fairs, gallery events, plus fine print news and activities, on a monthly basis.
Get fortnightly tips and advice articles, find out about the latest workshops, free online events and on-demand courses.
Be the first to know about recent Magnum Shop drops. From new books and limited editions, to special offers, you can find it all on the weekly Magnum Shop newsletter.
Stay up to date every Thursday with Magnum photographers’ activities, new work, stories published on the Magnum website, and the latest offerings from our shop.