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God Inc.

Belgian photographer Carl de Keyzer goes in pursuit of religious life on the margins of US society in 1990

Carl De Keyzer | God Inc. Biker belonging to a religious group named " The son of god". Daytona beach, Florida, USA. 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. The Ku Klux Klan Rally. "Cross lighting" ceremony of the KKK in the USA. The 10 meter high cross is lit by the Imperial Wizard Tom Robb from Harrison, Arkansas and burns for about 20 minutes. Hico (...)

Carl De Keyzer | God Inc. Pentecostal revival held to attract new members for the small church. Here a nine year old boy is being "saved" by parents and preachers. New Smyrna Beach, Florida. USA. 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. The New Jerusalem Baptist Church - "Praise the Lord" Festival. Las Vegas, USA. 1990-1991. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. Easter passion Play. Religious ritual before passion play rehearsal. Dallas, Texas, USA. 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. The Great Passion Play, Bible Land. The Great Passion Play rehearsal. In this small town, the life of Christ is played 8 months a year. Arkansas, USA. 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. In front of the Galvin Baptist Temple before the "little men and women day," service, during which children act as preachers and choir members. Savannah, Georgia, USA. 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. Veterans Day national ceremony. Arlington, USA. 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. Church of our lord Jesus Christ. Memphis, Tennessee, USA. 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. The Calvary Baptist Temple. The Living Christmas Tree; several large churches have living Christmas trees with up to 300 choir members as Christmas events. Savannah, USA. 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. Actors at the First Presbyterian Church dress as angels for the annual Christmas pageant. USA. DeBary, Florida, USA. 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. Blessing of the Mississippi river by a catholic bishop. New Orleans, USA. 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. Procession on the Blue Army estate on God Day. Pennsylvania. Washington, USA. September, 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. Washington and Lee University Chapel. Lexington, USA. 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. The Church of God of Prophecy. Pentecostal revival held to attract new members for the small church. Here a nine year old boy is being "saved" by parents and preachers. New Smyrna Beach, USA. 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. Boy from a religious organization distributing bibles to a homeless legless man. New Orleans, USA. 1990. © Carl De Keyzer | Magnum Photos

Carl De Keyzer | God Inc. Our Lady of Guadalupe church. San Antonio, USA. 1990. © Carl De Keyzer | Magnum Photos

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In the summer of 1990, Carl de Keyzer bought a camping-car which was his home for a year. He focuses on one subject: religious groups. Religion is an essential part of the American way of life. It appears that God as a product is the gap in the American market of the 90s; hence, God Incorporated.

Carl de Keyzer’s photographs capture religious life on the margins of society. These prints both dramatize one sort of information and withhold another sort. De Keyzer suggests that spiritual uplift is no more exciting than other parts of life that are tedious and repetitious. More importantly he suggests that such enlightenment may be fictitious or genuinely felt and that an observer simply cannot tell the difference.