In the summer of 1990, Carl de Keyzer bought a camping-car which was his home for a year. He focuses on one subject: religious groups. Religion is an essential part of the American way of life. It appears that God as a product is the gap in the American market of the 90s; hence, God Incorporated.
Carl de Keyzer’s photographs capture religious life on the margins of society. These prints both dramatize one sort of information and withhold another sort. De Keyzer suggests that spiritual uplift is no more exciting than other parts of life that are tedious and repetitious. More importantly he suggests that such enlightenment may be fictitious or genuinely felt and that an observer simply cannot tell the difference.