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How can photographers create and share their work in ways that inspire meaningful engagement and participation? What does “impact” through storytelling actually look like and how do you measure and evaluate it?

Through case studies and conversations with photographers, community leaders, arts advocates, and grant-makers attendees can gain practical advice and new ideas for developing and funding community-focused visual projects and advancing social or political change. Photographers will explain how they enlisted the expertise of co-authors and community partners, how they chose venues and formats to reach new audiences, and the lessons they learned through effective collaboration. Guest speakers will explain the research and planning that helped them find new ways to share their work and invite community participation. Representatives from funding bodies and cultural institutions will share advice on how they evaluate community engagement plans, how to improve the impact of your project, and how to serve the goals of your community partners and funders.

Aimed at photographers who are embarking on new projects, completing a body of work, or seeking grants to help disseminate their work, this webinar will offer practical advice and inspirational ideas for how to use your visual storytelling for good and get your work in front of new audiences.



  • The event will take place on Zoom Video Webinar
  • The course will run over four 1:30h seminars
  • The Magnum Learn team will be on hand to help with any difficulties joining the event
  • All participants will be encouraged to submit questions using the chat option
  • We encourage participants to arrive 15 minutes earlier to check in 
  • We encourage participants to rename their Zoom profile accounts to their names as indicated in registration applications. This will allow the Magnum Learn team to admit participants from the waiting room to the webinar.
  • Holly Hughes, Grant Consultant and former Editor-in-Chief of PDN, will moderate the discussion, introducing each guest speaker and facilitating the conversation, moving to questions from participants
  • Participants who are not able to attend will receive the video and audio of the seminar after the event which can be viewed for a month



Session 1:  12:00-13:30 EDT, Thursday 29th April

  • What funders consider in community-engagement plans
  • Critical questions a funder asks photographers
  • Rethinking the traditional model for making and distributing images
  • Developing a compelling community engagement plan that serves funders and stakeholders

Speakers: Bertan Selim, Prince Claus Fund Jessica Murray of al-Liquindol

Session 2: 12:00-13:30 EDT, Friday 30th April

  • Using visual storytelling in advocacy and education
  • Tailoring your calls to action and goals for advocacy
  • How to research your audience needs, finding community partners
  • Evaluating your outreach and marketing
  • Matching your message and your venue

Speakers: Debbie Espinosa, photographer, lawyer, advocate; Carmen Pacheco-Jones, activist and collaborator in “Living with Conviction”, Rafal Milach, Magnum Photographer 

Session 3: 12:00 – 13:30 EDT, Tuesday 4th May

  • Anatomy of a community-focused project
  • The keys to successful collaboration
  • How a curator evaluates exhibition ideas for maximum engagement
  • Understanding your audience and stakeholders
  • Creating sustainable engagement

Speakers: Gareth Smit, photographer; Martin Zicari, historian; Marianna Pegno, curator of community engagement, Tucson Museum of Art; Ofelia Zepeda, poet and educator 

Session 4: 12:00 – 13:30 EDT, Wednesday 5th May

  • Strategies for outreach and marketing
  • Assessing impact, and analyzing your effectiveness to improve outreach
  • Meeting the needs of stakeholders and partners

Speaker: Colby Deal, Magnum photographer; Jim Goldberg, Magnum photographer

About the speakers

Holly Stuart Hughes is an independent editor, writer and grant consultant. The former editor-in-chief of PDN (Photo District News), she has organized panels and lectured on artist’s rights and the business of photography around the U.S., and served as a portfolio reviewer at several photo festivals. A graduate of Yale, she has written on photography and media for, The Telegraph, Multichannel News, Taschen Books, American Photographic Artists, Carlton Publishing, and Blouin ArtInfo Media.

Colby Deal is a photographic artist born and raised in Houston, Texas. He received his Bachelors of Fine Arts in the practice of photography from The University of Houston. Within his practice he explores the culmination of elements of the psychological environment as well as the physical. He shows the dynamic range of family, community and the individual by combining street photography and portraiture to capture vibrant communities. In the recent years he has incorporated the medium of sculpture and public art as a means of preserving cultural characteristics that are being erased and positively influencing his community and others alike. Colby is directly inspired by his upbringing through getting to see his family’s photographs that were mostly taken by his father. This appreciation for slowing down and concentrating on photographing what’s right in front of him, “The Now”, has led him to be more in touch with using analog photography. Deal is an alumni of Project Row Houses residency, Red Line Contemporary Art Center residency in Denver, Colorado and in 2020, was awarded an exhibition at the Houston Museum of African American Culture.

Rafal Milach is a photographer, visual activist, educator and author of photography books. Rafał Milach is a professor at the Krzysztof Kieślowski Film School in Katowice, Poland. His work focuses on topics related to the transformation in the former Eastern Bloc. A key focal point of his current artistic practice is the clash between non-heroic gestures and ostensibly neutral spaces, which are in fact set against a political background of current events. The oppressive nature of the areas Milach investigates is reflected in architecture, objects, and suitably formatted social structures.

Dr. Ofelia Zepeda is Tohono O'odham and Regents Professor of Linguistics at the University of Arizona, and recipient of the MacArthur Fellowship for her work in American Indian language education, maintenance and recovery. Dr. Zepeda is the director of the American Indian Language Development Institute (AILDI) which serves Native American language educators, researchers, advocates and activists. For her department she teaches the undergraduate course on the Tohono O’odham language and graduate courses on language revitalization and documentation. She is the author of the Tohono O’odham Grammar.

Bertan Selim is an editor, curator and consultant specialised in international grant making and photography. His work has centred on educational/mentorship-based photography programmes ranging from the Middle East and North Africa to Latin America and Eastern Europe. In 2014 he helped set up the Arab Documentary Photography Programme – a joint mentorship by the Prince Claus Fund, Arab Fund for Arts & Culture, and Magnum Foundation. He regularly lectures on photography at the KABK, Royal Academy of Visual Arts in The Hague. Bertan is the founder of the VID Foundation for Photography - an initiative to support visual storytelling in and from the Balkan region. Bertan also works as Head of Programmes at the Prince Claus Fund in Amsterdam, the Netherlands.

Gareth Smit was born in 1990 in Heidelberg, South Africa. He studied Philosophy and History at the University of Cape Town. In 2014 he moved to New York to attend the International Center of Photography. He has documented issues relating to migration, race and identity with a particular interest in the role of land and history in shaping the present. In 2014 he documented the community and family of Eric Garner after he was killed by a NYPD police officer, resulting in the photo essay and short film In Tompkinsville. He continued working on Staten Island for two more years culminating in North Shore (Alice Austen House Museum, 2016). In 2018 he received a grant from the Magnum Foundation to collaborate with Tohono O’odham poet Dr. Ofelia Zepeda and historian Martín Zícari for The Place Where Clouds Are Formed (Tucson Museum of Art, 2020).
In 2015 his interests began to shift toward cinematography. His work has been published in The New York Times, The Washington Post and The New Yorker. He camera operated on Crime + Punishment, Stephen Maing’s 2018 documentary that received a Jury’s Award at Sundance. He is based in Brooklyn, New York.

Jessica Murray was born in England in 1972 and grew up between Kenya, England and the United States. She lives in Barcelona, Spain. Jessica is an experienced producer in the arts, specializing in documentary photography and other forms of visual storytelling. In 2003 she co-founded the Spanish cultural association Al-liquindoi which acts as an umbrella for her work. Over the years she has successfully designed and managed a number of ground-breaking photography education programs including the Open Society Foundations’ Moving Walls International in the Middle East and North Africa from 2006 – 2007 and subsequently their grant program for photographers in Central Asia and the Caucasus from 2008 - 2013. In 2012 she produced an 8-month training program on long-term visual storytelling for photojournalists in post revolution Egypt in collaboration with the Contemporary Image Collective (CIC) in Cairo and Noor Foundation. Since 2013 she has been responsible for coordinating the Arab Documentary Photography Program (ADPP), an on-going initiative of Arab Fund for Arts and Culture (AFAC) and Prince Claus Fund in partnership with Magnum Foundation. Jessica has also researched, developed, and produced a number of content-driven projects including the Crónica21 Archive, an on-line multidisciplinary archive of documentary stories and analysis about the 2008 economic, political and social crisis in Spain. Un Regalo para Kushbu: Historias que Cruzan Fronteras, a comic book about migration to Spain based on real life stories, published by Astiberri in 2017. Europa: An Illustrated Introduction to Europe for Migrants and Refugees, a guidebook in Arabic, Farsi, French, and English, produced in 2017 in a joint collaboration with Magnum and AFAC and distributed for free to new arrivals in countries around the EU.

Martin Zicari is an Argentinian writer and historian whose research conceptualises cultural production in Latin America. Currently he is an associate researcher at University of Leuven, Belgium, funded by the European Research Council. His doctoral dissertation, due to public defense in April 2021, explores embodied practices of memory taking place in protests against human rights violations, with a particular focus on the context of disappearances in Mexico and Argentina. Since 2018 he is a collaborator at the project The Space Where Clouds Are Formed, invested in critically approaching collaboration, exhibition practices and communal epistemologies in the US-Mexico border.

Marianna Pegno, PhD is the Curator of Community Engagement at the Tucson Museum of Art where she has worked to position the museum as culturally-responsive, interactive, and community-based institution through public programs, exhibitions, and strategic partnerships. Pegno has presented at national and international conferences and has been published in: Journal of Museum Education, The International Journal of the Inclusive Museum, the American Alliance of Museums’ Museum magazine; and the anthologies Bridging Communities through Socially Engaged ArtVisitor-Centered Exhibitions and Edu-Curation in Art Museums, and Multiculturalism in Art Museums Today. Pegno holds a PhD in art and visual culture education and an MA in art history from the University of Arizona and a BA from New York University. Her dissertation, Narratives of Elsewhere and In-Between: Refugee Audiences, Edu-Curators, and the Boundary Event in Art Museums, was awarded the 2018 Elliot Eisner Doctoral Research Award in Art Education from the National Art Education Association.

Deborah Espinosa is an artist and attorney, born and raised in southern California to a Mexican father and Norwegian mother. Currently living in Seattle, she combines her legal and multimedia storytelling skills to help advocate for the rights of people from poor and marginalized communities, in both the United States and African countries. She believes that this combination of media and community engagement is the most compelling and impactful advocacy tool for reform of unjust law.

Carmen Pacheco Jones is the Director of the Health and Justice Recovery Alliance. As a formerly incarcerated individual Carmen's work is dedicated to transforming the criminal legal system to create equity and justice for all who are impacted. She is a Spokane Regional Law and Justice Council member, and in that capacity she is chair of the council's Racial Equity Committee. Carmen also serves as a board member of Spokane Neighborhood Action Partners, Board Vice President Northwest Justice Project, Washington State Budget and Policy Council, and Washington State Community Connectors DEI Chair. She serves in an advisory capacity with Living with Conviction, Spokane Recovery Café and ACLU on Pathways to Recovery Initiative.

Jim Goldberg’s innovative and multidisciplinary approach to documentary makes him a landmark photographer and social practitioner of our times. His work often examines the lives of neglected, ignored, or otherwise outside-the-mainstream populations through long-term, in depth collaborations which investigate the nature of American myths about class, power, and happiness. A prolific and influential bookmaker, Goldberg’s recent books include Ruby Every Fall, Nazraeli Press (2014); The Last Son, Super Labo (2016); Raised By Wolves Bootleg (2016), Candy, Yale University Press (2017), Darrell & Patricia, Pier 24 Photography (2018) and Gene (2018). Goldberg has exhibited widely, including shows at the Museum of Modern Art, New York; SFMOMA; the Museum of Fine Arts, Boston; the Corcoran Gallery of Art; the Los Angeles County Museum of Art; and the Yale University Art Gallery. His work is also regularly featured in group exhibitions around the world. Public collections including MoMA, SFMOMA, the Whitney Museum of American Art, the Getty, the National Gallery, LACMA, MFA Boston, The High Museum, Nelson-Atkins Museum of Art, Library of Congress, MFA Houston, National Museum of American Art, and the Art Institute of Chicago. Goldberg has received three National Endowment of the Arts Fellowships in Photography, a Guggenheim Fellowship, the Henri Cartier-Bresson Award, and the Deutsche Börse Photography Prize, among many other honors and grants. Goldberg is Professor Emeritus at the California College of the Arts. He is represented by Casemore Kirkeby Gallery in San Francisco. Goldberg joined Magnum Photos in 2002.

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