Book your ticket for this free lecture here. 

What role does a brick-and-mortar gallery play in today’s changing fine-art market? In this free webinar session, Samantha McCoy and Nicolas Smirnoff of Magnum Photos galleries will offer their advice on what photographers need to know about the business side of fine-art exhibitions and describe the process of opening Magnum’s new gallery in Paris. They will share their expertise in exhibition planning and in presenting photographic work to both collectors and museums. While offering a unique perspective on the changing art market, this free session will also provide a helpful overview of the issues and topics to be explored during the upcoming webinar series“The Complete Guide to Selling Fine Art Prints.”

This free lecture is part of the seminar series The Complete Guide to Selling Fine Art Prints. See more of the programme here.


  • The event will take place on Zoom Video Webinar
  • The Magnum Learn team will be on hand to help with any difficulties joining the event
  • All participants will be encouraged to submit questions using the chat option
  • We encourage participants to arrive 15 minutes earlier to check in
  • We encourage participants to rename their Zoom profile accounts to their names as indicated in registration applications. This will allow the Magnum Learn team to admit participants from the waiting room to the webinar.
  • Participants who are not able to attend will receive the video and audio of the seminar after the event which can be viewed for a month


Samantha McCoy is the director of the Magnum Gallery in Paris. Sam grew up in New York City and has been at Magnum Photos for four years, previously at Magnum, New York, where she worked in artistic direction and editing online. She moved to Paris in August 2019, launching the Square Print Sale’s European distribution before taking over the Paris gallery in March 2020. Before Magnum, Sam was the gallery manager at Jason McCoy Gallery in New York. A member of the ADAA, Jason McCoy Gallery specializes in modern art in both the secondary and primary markets. In New York, she curated exhibitions that were profiled in the New York Times and the Washington Post. A native to the art world, Sam is the daughter of Jason McCoy and the great-niece of artists Jackson Pollock and Charles Pollock.

Nicolas Smirnoff is Gallery Director, Magnum Photos, in London. Nicolas, who grew up in Arles, in the South of France, has previously served cultural organisations including dOCUMENTA (13) and Pace Gallery, where his role was instrumental in establishing the gallery’s presence in London and Europe, increasing the reputation of its artists and leadership, and strengthening relationships with collectors and public institutions through client cultivation, public relations campaigns and programming of exhibitions. In his tenure at Pace Gallery, Nicolas also produced several catalogues including The Calder Prize, Lee Ufan, and Caro, Hoyland, Noland. In previous roles in London, Barcelona and Paris, he has delivered campaigns and strategic advice for private and public clients that include the LUMA Foundation, the Lyon and Sharjah Biennales, Yvon Lambert, and the Royal Academy of Arts. He has also contributed to The Art Newspaper and Flash Art, writing news and reviews. A regular speaker at Christie’s Education, Sotheby’s Institute, and Artiq, Smirnoff is on the board of charities Siobhan Davies Dance, Art Night and advisor to Migrate.


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