Ferdinando Scianna Collection 21

When Ferdinando Scianna first started shooting fashion – after a chance commission from Dolce and Gabanna – he approached it as a reporter, and this sensibility continued throughout his career. “In my fashion photography the scenery, the city and its people are never only a background, they are co-protagonists of the picture and the story I am telling,” said Scianna. “I always try to tell a story. I believe it is the world that gives meaning to fashion, not the other way around.”

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