Focus On the Future
In December 2010, Magnum and Leica, building on their shared history, agreed to collaborate on a series of projects that continue their longstanding dedication to independent documentary photography. Alfred Schopf, CEO Leica Camera AG, and Magnum photographer Jonas Bendiksen, President of Magnum Photos International Inc., signed the project agreement in Solms, Germany.
Beginning in the Spring of 2011, Leica will sponsor the creation of a series of independently produced multimedia essays by Magnum photographers that will take a deeper look into the stories behind the photographs. The work will highlight the personal journeys and insatiable curiosity of Magnum photographers.
Leica and Magnum will publish the stories online at www.Leica-camera.com, www.lfi-online.de, and www.magnumphotos.com.
Commenting on the agreement, Magnum President Jonas Bendiksen stated: “The purpose of Magnum and its member photographers is to continue our long-standing commitment to discovering, witnessing, and communicating visually the sentiments of mankind. With this new agreement, Leica is making an important statement in support of that shared responsibility.”
Tailoring to the needs of professionals
In addition to supporting individual projects, Leica and Magnum will use the production of the new essays as an opportunity to learn from Magnum photographers’ experiences in the field with the latest Leica equipment. Magnum photographers’ input will contribute to Leica’s extensive ongoing user research efforts, with the shared goal of continuing to develop the Leica portfolio and tool-set to serve the needs of photographers world-wide.
Englishman George Rodger, another of Magnum's founding photographers, recalled how his colleague Robert Capa, the agency's dynamic leader, envisioned the photographers' role after World War II: "He recognized the unique quality of miniature cameras, so quick and so quiet to use, and also the unique qualities that we ourselves had acquired during several years of contact with all the emotional excesses that go hand in hand with war. He saw a future for us in this combination of mini cameras and maxi-minds."
Stephan Daniel, Leica’s head of product development says: “The cooperation between Magnum and Leica will help us to create even better tools for professional photographers, both by getting their feedback with actual equipment and by testing future products. Stressing a camera or a lens under harsh circumstances is a welcome and important addition to our internal test procedures, making our products even more perfect for the hard daily work of professionals.”
Jonathan Roquemore, Brand Relations, Magnum Group L.L.C.
+41 79 688 0179
Andreas Dippel, Press and Public relations, Leica Camera AG
+49 6442 208 403