Magnum Photos Blog

Featured Essays 

REDA 150 

February 17, 2015 
by Magnum Photographers 
“…Long ago, painting was the story telling medium.
Today, at least for us, it is photography. We turned to five master lensmen, as passionate about their art as we are about our craft. Their unique, always surprising gaze is full of passion and brings different worlds together: the hard work and the excellence of the merino wool Australian farms, the industrial process with a human touch in our factories on the hills of Biella, the creativity and beauty of the fashion world.
This book is not a celebration, a family saga or an historical essay. Our purpose is not even didactic. We are simply paying a tribute to art as an unbridled, powerful form of expression. It is art and only art, in fact, that can really and worthily celebrate a passion which has been radiating unabated for one-hundred and fifty years.”
Ercole Botto Poala (introduction)

Book published at the occasion of Reda celebrating its 150th anniversary.
Photographs by Alex Majoli, Gueorgui Pinkhassov, Mark Power, Olivia Arthur, Paolo Pellegrin.
Curated by Angelo Flaccavento, designed by Diego Soprana.

Format: Hardcover.
Size: 29 x 25 cm.
Publisher: Damiani 2014

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